Media publishing has come a long way from its predecessors,
due to advancements in technology, it has changed in many ways to adapt and
suit today’s modern generation of readers and viewers. According to (Naughton,
2006) the old forms of media publishing have not been pushed aside rather
adapted to or evolved into digital publishing by incorporating technological
methods. The old forms of media publishing which are newspapers, print
publication and other may not have been completely obsolete but is beginning to
diminish from society very slowly whereas new forms such as online news,
Twitter, Facebook, Youtube and others have altered the methods of journalism to
accommodate this new generation’s needs.
For example, it can be said that
following Twitter is as reliable as the information in news articles that will
come out the next day
While Youtube allows bloggers to provide videos to
further elaborate to their readers.
Even online newspaper can help locals keep up with
global trends.
According to (Kress & van
Leeuwen, 1998) the effectiveness of the message is dependent on the
desirability of the form of the medium by readers. In other words, the form of
media publication that the old ones possess is simply not enough for today’s
generation standards. Although sometimes the information found online is
unreliable as people actively participate in altering information online as
according to (Lazaroiu, 2011) the emerging new media ecology gives users
increasing control over the flow of media. However, progress cannot be stopped
as people evolved so does the media.
Reference:
- Kress, G & van Leeuwen, T 1998, ‘Front pages: (the critical) analysis of newspaper layout’, Blackwell, Oxford, Ch. 7, pp. 186-219.
- Lazaroiu, G 2011, ‘The Creation of New Global Communication Infrastructures and Forms of Online Interaction”, Annals of Spiru Haret University, Vol. 12, Issue 1, p92-95.
- Naughton, John 2006, ‘Blogging and the emerging media ecosystem’, viewed 12th April 2012, http://reuteursinstitute.politics.ox.ac.uk/about/discussion/blogging.html
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